I've had one of these blankets for years. It has been in the family for some time; I'm not sure how long, but I'm guessing I am either generation three or four to have used it.
The poor thing finally lost its distinctive logo patch a few years ago, and has a moth-hole the size of a fist. But it's still my number one go-to blanket for serious warmth in the winter.
Due to the cosmetic wear, I considered buying a new one last year. Saw the current retail and balked rather hard. Not so much because they're expensive -- good things frequently are -- but because, shit man, mine still works just fine.