Japanese fabric softener commercial from 1988 is kawaii AF

Originally published at: https://boingboing.net/2019/09/05/japanese-fabric-softener-comme.html

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This commercial gave me a cavity.

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A friend of mine from high school once hallucinated he was the Snuggle bear when he was in bed recovering from some illness. I can’t remember if he had the flu or if he was on painkillers but I can definitely see where he was coming from, tangled up in quilts and sheets.

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I think this looks just like the US commercial.

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That damned bear always freaked me out.

It lasted until I saw Ted.

Then I watched this clip and it all came rushing back! Aaaaaaaahhhhhhhhhh!!!

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I prefer this version:

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I forgot about that one! Snuggle had a much better fate there than in the Robot Chicken sketch. Those guys have issues.

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My niece had a Snuggle plushie. You could get them by mail order from Snuggle.

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If I didn’t know better I’d be fooled into thinking the Japanese snuggle bear voice actor was the same as the voice actor for Chiyo-chan from Azumanga.

We had these ads in Australia for Huggie Softener…

Not to be confused with this guy.

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Still “kawai” is its in German?

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If I remember correctly, it was one of those “send in so many UPC codes, and a bit of $ to cover shipping” deals.

Also in spain…

I love Japanese onomatopoeia. The word fwa-fwa is the sound of gently falling snow (and apparently fabric softener as well).

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