Originally published at: John Deere must Heere right-to-repair case | Boing Boing
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This is a case study in MBAs not knowing their customers. Of all the products to base a lockdown scheme like this on, the greedpigs decided to do it to one famous for being self-repaired by customers for over a century.
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Because it was easier to use cheap software to lock them in than to invest to develop great customer service and cheaper OEM parts with similar margins, which would have kept customers as customers voluntarily.
That’s MBAs for you. 
ETA Because enough is never enough. They always want it ALL!
Yep.
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Nothing runs from a lawsuit like a Deere.
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