It's the mashing of gear and electronics that puts me off right away, a design without the electronics would be more appealing to me. My coolers are on the ground, in the mud, crawling with bugs and forest critters. Alternatively, my electronics are carefully researched to ensure they meet my needs before purchasing, then I take care of them and pack them away when not in use.
But the longer I looked at the coolest... I did find some of the ideas are thoughtful and well implemented (quality concerns aside): the wide wheels, the integrated bottle opener, cutting board, and bungee channel are all nice touches, so it just comes down to me not really being the target market. If it is going to the beach or a picnic for a couple of hours to serve 2 to 3 people, it could be decent.
Also, those small BT speakers are OK for bedside or personal listening, but I doubt this model is going to be powerful enough to entertain even a small group in an outdoor setting.
"Hey did you charge the cooler?"
"No, I thought you charged the cooler?"