Kraft Macaroni & Cheese is dead. Long live Kraft Mac & Cheese

Originally published at: Kraft Macaroni & Cheese is dead. Long live Kraft Mac & Cheese | Boing Boing

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You mean Kraft Dinner (or KD), of course.

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we always called it “Kraft Mac & Cheese” anyway, so this suits me just fine.

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I call it Mac n Chee, so i’ll be waiting for the next rebrand

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It’s always been Kraft Dinner in Canada.

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Was better before they took the lard out.

Or was that Oreos?

Whatever. Get off my lawn. {fans self} Uff, it’s too fat today.

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Um…

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Like laying in a warm wet bed… that you’re not ashamed of.

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Do you have your Dijon ketchup ready?

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Never KD, though.

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Yes, but not a real green dress; that’d be cruel.

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Bet there will be less product in the new boxes.

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Let’s just be clear. The proper name of this dish is ‘macaroni cheese’. No ‘and’ no ‘&’ and no shortening of macaroni to ‘mac’.

You USians may proceed as you wish, but I will not tolerate the already started, creeping USisation of our culinary language here in the UK.

:wink:

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If we’re going to get all grammarian here, shouldn’t it instead be “cheese macaroni” as it is the cheese modifying the macaroni, rather than the reverse?

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I think not.
This was as much cultural as grammatical.

:wink:

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Macaroni with cheese.
image

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ITYM cheesy macaroni. I suspect that would carry too many unwanted suggestions about quality, though.

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When they change the spelling to Cheeze for legal reasons is when you should worry.

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This is what I was thinking. Macaroni is the word you’re worried about? Mac n cheez is what it will be in five years.

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“I want my cheeznoods!”

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