I hate to be anal about this. It really IS an awesomely cool project. If I had a lot more time and money, I could see myself enjoying playing with this.
However, it is VERY misleading to call this a "laptop." When somebody used the phrase "laptop" you expect an all-in-one design with the keyboard under the hinged display. The Novena will not even be able to come close to this form-factor. The best that you can get is a large, clunky tablet with a separate keyboard.
As I said, very cool, and I wish them the best of luck, being an open-source hardware fan. Just don't call it a "laptop."