Because reporters are lazy despite the fact that professional paid work in journalism is harder than ever to get. That's how you get a crazy and damaged Baby Boomer constantly being cited as the voice of his Millenial generation. That's also how we get a crazy and damaged orange man-child as our next President.
I give citations from recent Forbes articles as much credibility as those from the WSJ op-ed pages. Not surprisingly, those citations usually come from conservatives.