New scientific paper shows the Mandela Effect is real

Which reality should I be focused on gripping at the moment? So many to choose from, so little time.

The slipperiest one.


Didn’t Sinbad write a research paper on the Mandela Effect back in the 90s?


MANDELA EFFECT TEST: What year did those “birds aren’t real” memes first appear?

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What is the motivation for a lot of what pol and the chans do?

Maybe I am being overly suspicious, but having experienced having someone get me to doubt my own experiences (conversion therapy) I tend to be wary of anything that looks like it. Some of the Mandela effect stuff looks like the fallibility of memory, but other things seem to be more malicious in nature. I have had arguments with people who are insistent that transgender didn’t exist before 2010, and refuse to accept any evidence to the contrary (like physical books that were printed in the early 1990s).


I think it’s absolutely the case that some people have weaponized this kind of general human fallibility for their own political gains. They do that with all sorts of human traits (like weaponizing our sense of community and solidarity).


My memory has never been that good, so I’m always willing to assume that my memory of anything is changeable, and I’ve actually encountered times when my brain has conflated two memories together seamlessly.
That’s always led me to assume that if someone says they have a good memory, and never get false memories, that in reality they definitely get false memories but have never realised.

It also makes me wonder how many times I’ve been successfully gas-lit.


I remember that pattern being different :thinking:


Good One Lol GIF by Justin

He gets it! :grin:


Since there is a play arrow just overlapping the logo what did the video show?


I think it’s a little provincial to map your personal experience on to the world like that. This is a huge cultural phenomenon, and you think an appreciable part of it was caused by the specifically odd “mislabeled pirated tape” thing that happened to you? Leaving aside that the contents of the tape would not be misspelled, so it’s even more specifically you remember the box the tape came in. I’d wager almost nobody else in the grand scale of things had this happen to them.

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Well, that is one of the things research like the study this article is about might help answer. The indication seems to be that there not need to be any “gain” required. People genuinely misremember the logos. Even when they’ve very recently been asked to study the correct image and are then asked to draw it from memory, people frequently make the same mistakes.

Why? Who knows (aka more research required) but it does appear that they do frequently make the same mistakes so there is something that makes these mistakes “stick”.

And that is really all that is needed to explain why people insist on saying that they remember a different logo or image - as we have several examples right here in this thread. They almost certainly genuinely do remember seeing a different image.

Sadly, given the well-known ability of our minds to serve up stuff which we are sure is accurate but is actually a cobbled together hash of various superimposed fragments of memory, there is no way of being sure that those memories are accurate. There is no way of being sure any memory is accurate absent clear external evidence - and even that can be doubted.

As you would expect from a modern corporation in these social media days they have made a few jokes about it such as tweeting a cornucopia version of their logo on twitter with a jokey text and changing the logo on the website on April 1st to one with a horn.

But they are hardly going to weigh on whether the logo ever really had a cornucopia with a definite answer because a) even if they did people wouldn’t believe them and b) why would you try to end the thing that keeps your brand circulating merrily all over the internet and social media?

I wouldn’t say that’s trolling.

There’s a reddit thread claiming to have answers to question from the artist via his son. According to that the son claims that his dad said that he drew it with the flute/horn because that was the logo, why else would I do it?

He also apparently says when asked why the company wouldn’t include that logo in their brand history - oh well that must just be a mistake by some new employee who doesn’t know the history.

So the problem is that there is no evidence that the artist isn’t just misremembering the logo like everyone else who claims to remember a cornucopia logo.

All he’s relying on - assuming those answers are from the artist - are speculations about decades old memories.


None of this is malicious or intentional. People just collectively misremember stuff and don’t bother looking it up unless there’s reason to suspect our memories are wrong. That’s the power of culture. It’s not clear how these misconceptions get started and that’s part of what research like this aims to figure out, but it’s generally a logical shift from the real thing. Like, we often see cornucopias full of produce, so it’s reasonable our brains would map that image to the Fruit Of The Loom logo. Berenstein is a more common spelling of the name, so it’s natural we’d map it to the Bears. So it goes.


As good an explanation as any! It’s interesting that this mistake dates back at least half a century.

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It may do. But the Reddit info doesn’t really support that adequately.

At best we can say that someone recently posted what is claimed to be what the artist now says he thought back then.

We don’t know whether that really was the artist. We don’t know whether the artist would have given that answer if asked back when he actually made the image. We don’t know if the artist is being honest.

We can say that the Reddit thread is one for/by people who believe in the Mandela Effect phenomenon. So I’d personally take anything that claims to be evidence for a supposed instance of the Effect with as much salt as I can possibly get hold of.


The part I’m most fascinated by is my own mental dissonance of knowing the logo looks one way, and yet recollection insisting it looks another. It’s a weird perception gap, like watching an illusionist perform a trick, rationally knowing it’s a trick, all the while my eyes are saying “but the assistant is really sawn into pieces!”

The intimacy of false memory is an illusion just played for one person, though. Instead of being part of an audience, agreeing to be fooled, we feel that reality has somehow adjusted itself to play a game of gotcha.

I think expectations really force our thinking. My wife and I experienced this with a local shop we were sure was called “Captain’s” which we had been customers of on multiple occasions… until we realized we’d read and said the name wrong for years and Mandela’d ourselves. (“Cartan’s”)


Wasn’t this always called the “Mandala Effect”?


That’s not how I remember it.


You’re thinking of the “Mahna-Mahna” Effect.


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