Continuing the discussion from I found a locked safe hidden at the back of a closet in my new house:
We’ve all seen business names like that; ones obviously designed to vault a business to the top of alphabetical listings. But I always like to give special attention to those businesses whose names either wildly overpromise the fabulous experience you’ll have by patronizing them… or else just display the absolute minimum effort in choosing an evocative name that will stand out in the marketplace.
Around the corner from my house are two businesses that inhabit opposing ends of this spectrum (though they’re practically next door to each other). In the oh-my-god-this-business-can’t-be-as-exciting-as-it-sounds end, we have the Action Duct Cleaning Company:
And a couple doors north, filling out the “why bother coming up with an imaginative name” end of the ticket:
(I suppose I should mention that there are approximately zero people in my neighborhood who don’t read that as “The Party Party Supply.”)
I bet you guys have much better examples in your neighborhoods. Whaddaya got?