I went to PAX East, and I thought the oatmeal idea was very creative. It's hard in this day and age to get people talking about your product, and this campaign was a great accomplishment. However, I work for a Boston non-profit that serves many people who are homeless, or on the edge of homelessness, and it pained me to see how much food was wasted. Many people took packets, then immediately threw them out not knowing a card was inside, and others opened the packet, took out the cards, then tossed the oatmeal. It would have been nice to come up with a way to either donate the food, or a different idea that didn't waste food at all.