Malcolm Gladwell comes out the Rightwing Nutjob training grounds:
"During college, Gladwell received journalism training at the National Journalism Center, an outfit that worked with the tobacco industry 'to train budding journalists . . . to get across our side of the story,' according to an internal Philip Morris document.
"After college, Gladwell worked at the right-wing American Spectator, the Moonie-owned Insight and a neocon-Christian fundamentalist thinktank called the Ethics and Public Policy Center, which was 'established by neoconservatives to promote an increased role of religion in public policy and turn back the influence of secularism.'”
He's a light-weight popularizer of half-baked theories with a good voice and spectacular hair. Don't take anything he writes seriously. He doesn't.