“Shark bites” would have a much better chance at gaining traction. Have you ever heard “encounters with dogs that sometimes result in bites”?
I wish them luck though in their effort to de-vilify sharks. I’ll use shark bites from now on.
ETA: Never mind, that’s basically what the article quite reasonably proposes. That’s what I get for trusting a snide click-bait headline on Boing Boing before I RTFA.