I’ll go with misunderstood genius that everyone keeps imitating before he does it first
Why don’t more actors do this? It’s their job to repeat words that others have written. He’s just showing his diversity.
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Does that make the NSA the largest art collector on the planet?
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Shia LaBeouf is a performance art project by Jonathan Lethem.
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PictureBox has a Wayback Machine capture in December 2010:
http://web.archive.org/web/20101224001356/http://www.pictureboxinc.com/picturebox-is
The Campaign Book’s first capture for this text? April 2012.
http://web.archive.org/web/20120423162418/http://www.thecampaignbook.com/aboutus.html
Of course his makes more sense, it’s the second draft.
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Ctrl-C + Ctrl-V = done!
Any chance this is an elaborate hoax? It sounds like viral marketing. That or he’s a complete asshole. Who here had ever heard of PictureBox before today?
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Shia LaBeouf for one…
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This is starting to seem like a genius, viral marketing bit of performance art.
As a designer, I can totally see this having been copied and pasted as a placeholder by whoever put the page up (maybe Shia himself?), and forgetting to replace it later. Given his record as of late, I guess it’s perfectly possible he told himself “meh, no one will really check this page, leave it like that.”
A “little spot on”? The only difference between the two paragraphs is LaBeouf’s substitution of “PictureBox” with “Campaign Book”. Of the 103 words published on LaBeouf’s website, 97 are identical to those from PictureBox.
I don’t know how it works in marketing, but in the outside world any school child could have made that 103-word blurb unique. For instance, you won’t find the 103 words in this response anywhere else online. Google it to check. And do you know how I performed that feat of awesomeness? I typed without copying from someone else. See, 103 unique words. How hard can it really be?
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I’m not worried because I can sum up, in three words, everything I’ve learned about life: it goes on.
Yes, I get it - just saying that this type of writing is not usually judged for its specialness. People tend to copy and paste a lot in marketing and business type of writing. I think the issues with his "creative’ work are more genuine concerns. Yes, I think he should have at least used the other blurb as a starting point and not as boilerplate - absolutely - but it’s a little silly to get worked up over someone stealing a little descriptive marketing text. This does not mean that the guy is not still a douche.
Because he’s doubling down on being an idea-barren asshole?
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