I really don't know how the "Made In USA" claim is a problem. Since the end of the Second World War, US companies have used Swiss-made watch movements and components to assemble watches, with no problem selling them here. Examples are Benrus, Bulova, Elgin, Gruen, and Hamilton. There are many others, most now entirely foreign made or with foreign components. And the products of the earlier companies were beautifully-made and serviced watches, most (like my 1960-eras Bulova, still running well today. That we now have a company in Detroit doing the same thing, giving work to our own citizens, seems a good reason to buy them if they are the equivalent or better of any other watch--always a personal consideration. Even the lowly Times, made in our own Little Rock, Arkansas, during and after WW2, was an American timepiece established with foreign capital, by the Norwegian government, to shelter its assets from the Nazis.