Estes, Ind. is kind of schizoid. Most of their sales are of simple, often pre-made, rockets sold at discount stores.
But they turn out a few really challenging kits a year, often of really high quality. Some scale models (like a Little Joe II I got for Xmas and really need to build one of these eyars), and some nifty Sci-Fi looking things. The Chief Designer these days, John Boren, has a CAD system and 3D printer and laser cutter, and uses them!
He hands out at Ye Olde Rocket Forum too. On this thread, a guy posts pictures of two scratch-builds, and John responds that he'd like to use one of the ideas. (I mean, MAN, just look at that Starship Avalon. That's primo Sci-Fi shit right there.)