What makes Apple is the user experience and easy barrier of entry on their devices.
Apple is 99.9% UI, to the consumer, including the design/quality of their hardware! And, as those elite qualities are slipping, so is the company… All while the competition has closed significantly.
I was a fanboy, then just a loyalist (for a decade), and I still love my shit, but I’m also looking around to save 50% with a 5% sacrifice.
Also, I am not alone.
Pssst. Wall Street: Time. To. Sell.