Originally published at: https://boingboing.net/2018/10/04/summary-of-how-brands-manipula.html
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They don’t just manipulate “idiots.”
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Ruling class seems to have an almost unbroken winning record.
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…and “idiots on Twitter” is redundant.
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You will notice they are not called the “losing class.”
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“Absent a product that’s notably more compelling than its competitors, brands have instead tried their best to pivot to personhood, which allows them to sell alignment with the idea of themselves as their primary good or service. That’s why fast-food chains and makeup manufacturers roast each other on Twitter and post memes on Instagram: They want to be thought of as your friend.”
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I am constantly struck by the corporate pivot to “personhood” (both legal (ugh) and colloquial), a phenomenon whose rise has coincided almost exactly with constant exhortations for individuals to think of themselves as “brands” and to strategize accordingly.
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As the old saying says: There is no such thing as bad publicity.
If you tweet, you are a twit.
I’m reminded of that time when Sonic Fox asked @Wendys what their fursona was.
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Yes and no. In the West while the ruling class has never been toppled, the organized working class has managed to push the dial towards a more equitable society, and sometimes extract deep concessions. In other places, the ruling class has been expropriated by socialist revolution with mixed results.
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How is twitter still a thing? I don’t understand.
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