I know that I'm not the first to make this observation but the oldest versions of these boxes are almost always pretty cool. Who commissions these horrible 'airbrushed' versions?
On a related note, I remember wondering why, in the early '90s (late '80s?), Coca-Cola (and others) started getting all those gold and silver stripes, textured areas, coloured badges, and faux water droplets etc
It's horrible, why do they do it?