Tropicana redesigned its orange juice carton and lost $30 million

When I was a kid we sometimes sprung for Donald Duck brand orange juice concentrate, but usually went with the generic store brand concentrate.

Apparently they got sued by Tropicana in the 80’s for deceptive marketing that implied that the brand was fresh when it was actually concentrated. Not sure if that was part of the reason that Donald stopped being the brand mascot in the early 90’s.

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