Tropicana redesigned its orange juice carton and lost $30 million

A mere $3.3B, and a private equity firm, what could possibly go wrong?

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In other Tropicana news…this is happening:

https://tropicanacrunch.com/

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That could honestly be a real boon. I have a lot of lactose intolerant friends and amongst those folks, putting OJ on cereal instead of milk is (was?) a common thing. Most cereals aren’t very good that way though, so there are limited options. I suppose this practice is less common now, in the age of soy and nut milks, lactaid pills, etc. 20 years ago though, OJ on cereal was a thing.

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Pulp2-young

I would drink orange juice with Pulp

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