UK bans "world's thinnest phone" commercial: "sexually suggestive" and "likely to cause serious offense."

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Be honest. Kazam Tornado 348 is a pretty offensive name.

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Was going great till the phone rang!

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Sorry… I got a bit lost there… what’s this talk about a phone?

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well, very likely to cause idiots to iron their phones at least.

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From the headline, I’d have expected her to be pulling it out of her undergarments.

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I’ve seen fast food restaurant commercials sexier than this in the US.

Can they at least advertise on page 3?

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It helps keep the wrinkles out, so the phone looks thinner.

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It’s offensive to me - not so much because there’s a woman in underwear, etc. But because they’ve decided not to do anything to make a direct case about the phone (other than it’s apparently “stunning”).

I’m annoyed that they only want to talk to a particular biological side of me. It’s as if they just decided to assume I am (and everyone else is) an idiot controlled only by a specific selection of hormones.

Perhaps I am, but I’d at least prefer there to be some pretense about it!

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Man, this is pretty tame even by puritanical US standards. What, you Brits need some elected nannies to tell you that you can’t handle a lady in her underwear?

I mean, yeah, the ASA’s criticism is pretty spot-on, but neither do bikini models have anything to do with the cars they stand next to, or most eye-candy newscasters have anything to do with the actual events of the day. If you’re going to rail against using sex to get attention for advertisement, I feel like there’s a lot of places you could be attacking.

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But is it as good as the
wasp T12?

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Yes, I was seriously offended by that ad. I watched it several times to make sure.

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Actually I didn’t even notice the girl until you pointed her out.

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Maybe, but it’s only re-badged as such. The phone is really a Gionee Elife S5.1.

http://product.cnmo.com/cell_phone/index1621840.shtml

BLU does the same thing in the US, re-badging the Elife as its Vivo Air.

http://www.bluproducts.com/index.php/vivo-air

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I would’ve banned it for false advertising; it’s implying that the phone magically stays lodged in shirt pockets during laundry and ironing.

But, yeah, obviously it’s sexually suggestive. There’s nothing hotter than a chick ironing, right? Wait, that is what they were talking about, isn’t it? Ironing?

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A couple of years ago, there was a “porn for women” meme going around, in which it was suggested that “men behaving like responsible adults and doing household chores and generally being useful” was considered quite stimulating to the feminine libido.

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That looks very similar to the Chinaphone I bought my daughter a few months back. They’re pretty good. I had no idea they were retailing them in the UK, especially not with added boobs.

Thigh-gapped. No rear-end. I rate 2 out of 5.

“Two out of five” for the phone? How about the woman?

Yeah, I remember, my (hetero) female friends and family found that quite fancifully amusing.