I love the way that the father never followed through on the idea that the baby was hungry by giving the baby some milk and that actually picking up the baby was a last resort option that he only tried when all other solutions had failed. He kind of looks like an average guy whoâs just been pressed into bomb disposal work.
Yes, very cute I must admit. But honestly, a little stereotypical of dads. I was a new dad once (well, twice). The first thing Iâd do if my baby was crying would be to hold her,not call my wife. Oh, and I do my own laundry too.
The little monsters arenât all that frightening, when you get to know them.
Give âem a few years.
I think the ad has gone viral because, in addition to cuteness, it seems to be the advertiser telling you something against its own interests (âhey, maybe donât use the mobile phone for everything and just interactâ), and therefore surprisingly sincere. Like if McDonalds did an ad that said, âHey, McDonalds is a once in a while treat, but probably not good as a lifestyle habit.â
(Of course, the âacting against interestsâ part is all an illusion, of course, since itâs also making a big deal of the wife watching it all on her mobile phone, for which you need a mobile phone).
Yeah, makes me wonder what the culture is like in Thailand. Is it taboo for men to take care of, and hold, babies?!
But if weâre judging it by American standards, itâs lazy, sexist, and women still lose when men are too incompetent/lazy/punished to do âladies workââŚ
The only phone for fathers, fathers that have somehow never held their child before.
Also reminded me of this gem:
http://aattp.org/hallmarks-racist-stereotyping-for-you-mom-on-fathers-day-cards-marketed-to-black-mothers/
Yeah, I thought the ad was heart-warming. But I remember when my wife had to go away on business for a few days, and her coworker remarked that it was good that I had time off work and could âbaby sitâ our new-born. Can you baby-sit your own child? I admit, I was a little insulted.
Turns out I did a great job, and was able to improvise when it turned out the pump only works with chicks.
This struck a chord with me as a somewhat insecure father with a bit of a tech addiction. Iâd be lying if I said it didnât make me well up, but Iâm an easy cry. And for those focusing on the use of the âdumb fatherâ trope, this is a positively progressive commercial in the context of East Asia. Check out the husbandâs expected contribution in this Ajinomoto commercial from Japan:
Message: âYou can go to work, woman, if you take care of the cooking and the cleaning and the kids like you always have. Iâll be sitting on my computer and maybe help with putting on a shirt.â
Needs more Holly Johnson.
I canât believe a cell company basically said âput the fucking phone downâ and managed to show how their technology let the mother watch the fatherâs actions.
Whoâs baby stops crying when you pick them up?
Yeah exactly, Iâm with @scratcheee â a real baby quadruples down on crying when you pick them up. Itâs only after six hours of early morning holding that the crying will reluctantly subside.
And then begin again in two hours.
Put that in your damn commercial.
What I like is you can viscerally sense the metamorphosis of the structure of his brain in that very moment:
Oh it changes more than your brains there, pal.
http://www.esquire.com/blogs/news/dads-physical-changes??src=rss
Kids! Youâre going to grandmaâs on your own!
The advertising firm who created this are diabolically clever. Theyâve found a legitimate reason to start their ad with âcrying babyâ at ad-break volume. A sound thatâs practically genetically programmed to yell âHEY! pay attention to thisâ
In short theyâve taken the most irritating, annoying sound possible, and monetised it. Never would I have been so glad of the PVR fast forward button.
We all know heâs not gonna get custody of the kid in the divorce, right? Iâve seen kids poke a corpse with less fear than this guy. Maybe thereâs a back story weâre missing here. Is he the father? Perhaps heâs a robber with a heart of gold? Iâm just saying, something ainât right.
No, I believe Apple did that with their commerical with the âchicken fatâ song. Iâd rather listen to a crying baby anytime.
