'We all need the D,' claims adorably clueless Canadian ad campaign for Vitamin D


#1

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#2

So what exactly were they talking about on Sesame Street?


#3

Better than the Pork sign…


#4

And that billboard likely was a case of someone not realizing just what the result would look like. Which is not the case here, where they were not clueless as to what precisely “the D” meant:

But the department itself says the campaign was not wholly accidental, adding the bid to target a younger crowd got a little out of hand. It tweaked the ad earlier this week in the face of the mockery.

“When trying to reach a young adult audience, Health and Social Services often reaches for provocative and humorous messaging, to great success,” the government said in a statement.


#5


#6

This could be a case of “if we make it deliberately controversial it will get publicity and spread our message.”

Maybe it was clueless, maybe not.


#7

Listen to The News Quiz from BBC4 - I think a number of publications in the U.K. do things like this intentionally just to get on the show.


#9

When I was in grade school, one of the primary images that I remember seeing of the Soviet Union were Soviet kids receiving The D…


#10

I prefer the C.


#11


#12

Something something where the sun don’t shine.


#13

They were talking about the Model S P90D right?


#14

I dunno - “Pork. The one you love.” is a classic.


#15

I kind of suspect the billboard was deliberate too - you only have to pay to have a few billboards up for a few weeks, and all of a sudden it’s in all the papers, but as a “news” item so you don’t have to pay for the print run, people are hearing about it on the radio who live a hundred kilometres from the nearest billboard ad you bought.


#16

Seems they caught wind of the gaffe, and have since removed the ads from the Internet.

Wait…what? There’s no such thing as a “too successful” public health campaign. People voluntarily sharing and reposting the message furthers the public good on the cheap.

Spineless prudes.


#17

You know that sounds a little fruity, right?


#18

It’s awesome if they planned this to be tongue in cheek.

Reminds me of the “Got Brain?” ads for books and libraries on NYC buses. That was more of a NYC-ism, but still.

http://money.cnn.com/2004/11/05/news/funny/bus_ads/

Holy hell that was hard to look up on Google. It’s like things that happened in 2004 barely f’ing exist any more.


#19

OMG, it’s only due to a deep respect for Sesame Street that I don’t photoshop the S outta Ds into that!


Is this what maturity feels like? It feels like quitting.


#20

We are talking about the same country that did a national “Flick Off” campaign touting energy conservation.


#21

Ain’t nothing wrong with being honest.