I finally got around to watching Argo last night, and I was thinking that all the hair styles and men’s facial hair all looked fake and that this was a weird thing about the 70s. these only confirm that suspicion. Except the black dudes… they all look like it’s their own hair. All the white dudes look like they are wearing wigs.
So the one with the 3 guys in front of the red tile wall- that’s no JC Pennys I can tell you that. I think it’s from a catalog selling adult naughty clothes to gay men; so definitely not what you’d have seen on the streets back in the 70s.
The guy on the right is Bill Cable, who was a huge straight porn star in the 70s before transitioning to small mainstream roles (remember Basic Instinct?) in the 80s and 90s. He died in a motorcycle accident about 20 years ago.
The guy to his left is Gordon Grant, one of the most iconic gay porn stars of all time. He also died in the 90s, but of AIDs. Not sure who the model on the left is, but he’s obviously doing this super gay pose thing.
So why do I suspect it’s for a gay-targeted clothing line? Besides the obvious, you mean? Both Cable and Grant were models for Colt Studio- one of the largest producers of erotica targeted to gay men in the 60s, 70s, and 80s. I’m guessing this is a page from some sort of catalog they put out back in the day.
I don’t understand the point of having models for that, though. I know what a dumpy guy in briefs and a dirty tank top looks like. It’s not… aspirational. I note that the prices are in some European currency though, that might have something to do with the aesthetic.
The hardhat/Mighty Mouse scenario has a definite Village People vibe too.
Facial, scalp, and chest hair was all quite abundant in those days. There were (very bad) toupees available, but otherwise any hair you saw was all natural.
Shampoo was different then. And don’t forget the aerosol hair spray!
But I agree with you that the Man’s Textured Vest in Knit model could be wearing the aforementioned bad toupee! Still, plenty of men had that hair, for real. And they liked it.
I have a few pieces of clothing I miss from those days. The hairstyles though? Nope.Nope.Nope.
The mens hair in question is the result of men wanting more elaborate styles, having the technology (dryers and product) to volumize and hold it, but mens’ hairstylists being not up to the job. The 1970s is basically what happens when you have barbers feather hair.