When Ford can make whole cars again, they may feature in-car advertising

earth to ford: nobody wants that.

Touch Screen, meet Wire Clippers.

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All that, but will they display what the actual problem is when the Check Engine idiot light comes on? Nope.

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An arguably less stupid but equally depressing application would be

“Hey there, self-driving-car occupant! Did that billboard give you a hankerin’ for a Big Mac? Press the button on your screen to direct your car to take the next exit and pull in to the McDonald’s drive thru window!”

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That’s it, I’m outta here.

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[Pushes NO button]
“Occupant replied YES. I will direct your car to take the next exit and pull in to the McDonald’s drive thru window! Here’s a fun fact: Did you know McDonalds chains first started as…”

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And I need this because why?

Luddites, unite!

I’m reminded of the Firesign Theater skit from oh, so many years ago, with the billboards talking to the cars as they drove by.

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Good grief, not that Ford has any vehicles that would ever make my short list, but this idiocy ensures they don’t get anywhere near the long list.

smart. captive audience.

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