I think that it’s making it personal by any means necessary. Storm’s a coming, you look at your phone, turn on geo location and something like the Weather Channel’s storm surge vis (See below) pops up on your screen using Google Street Maps or 3D map to show your house under water and flashing infographics showing you an exit route, shelter locations, and gas stations with supply and or power. Oh, and a big red flashing “GET OUT NOW!” or “SIT TIGHT AND WATCH THE GAME”.
If you don’t get it by then well, it’s your own damn fault. Swim.
