Here you go. Join One Million Allies and tell Chobani how you feel:
http://care.chobani.com/ics/support/ticketnewwizard.asp?style=classic
Also they appear to have a child. Wait, now I understand the horror! Lesbians raising children?! Why, they might grow up tolerant and capable of rational thought!
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I feel bad that my first thought was how this could be packaged to appear to appeal to all of those who like equal treatment AND/BUT it is sexy enough to really excite the hetro-male-creeper creeps on lesbian lurrrrve crowd.
I am very jaded ans suspicious when it comes to cut throat astroturfy genuine from the heart advertising and what goes on in these writer meetings.
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I just tried that. The first result is a newsbox hit “women wingnuts slam sexy chobani ad…”. The first hit after the newsbox is porn, but the second and third are about this ad again, including a link to 10^6 moms. So they actually got what they were looking for (attention) even if it is bad attention.
Oh go on.
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We have ecological meltdown, governments spying on us all, starting wars for oil, human rights being destroyed and this is what’s upset this women group! Unbelievable!
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One Million Moms suggests sending Chobani an e-mail.
So I did. I don’t think it said what they wanted it to say, however.
"My kids both like yogurt and occasionally we do buy Greek yogurt,
including your brand. I applaud diversity and tolerance, and hope
you do not give in to the bigots. To that end, we’ll be buying
some more of your yogurt today.
Thanks for taking a risk, and best wishes."
Perhaps that will slightly brighten the day of the poor soul who has to cope with the flood of pre-composed form letter complaints.
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Footy Pyjamas?
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It is pretty rare for two people to just sleep naked. They usually have jammies.
Say what now? Speak for yourself, Mister1950s.
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Thank you for that reminder that, as much as we may joke, this is a group that has devoted itself to misinformation and doing real harm. There’s a reason they’re one of the few, if not the only, mostly anti-LGBT group listed as a hate group by the SPLC.
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On a tropical beach it’s forgivable.
My inner curmudgeon called, and wants me to point out that this commercial still embodies the “look at this normal person enjoying normal everyday liOH SHIT THEY’RE GAY!!” trope. Which is better than nothing, and I’m happy to see One Million Mouth-breathers trolled, but I’m also ready for representations where gay is just there, without being an overt twist or punchline.
I did the same, and got a well written auto response:
Thank you for your support and your feedback!
As part of our founding mission to make better food for more people, inclusiveness is at the heart of our company and we’re proud that our products are enjoyed by all. That diversity is something truly worth celebrating. We believe that to love this life is to live it naturally and that applies to all people and all families. We’re reflecting the modern stories of our fans – just like you – who tell us every day how much they love Chobani and the role delicious, nutritious food plays in their daily lives. It’s something different and true, and we’re so glad you liked it.
Thank you again for your kind words. We hope you’ll get into the spirit of the campaign and share photos of your own special moments with @Chobani on Twitter and Instagram using #LoveThisLife.
I doubt “dudebros who like to watch chicks make out” is a target demographic for yogurt. Using attractive actors in a romantic setting is standard advertising practice — it appeals to a whole lot of people besides voyeuristic creeps. Casting a Lea DeLaria type would be a bold move, but about as likely as Artie Lange doing commercials for Powerade or Under Armour. Yogurt is supposed to be health food.
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Good. Hetrosexuals have been doing these sort of stylised ads for ages, if you have a problem with a Homosexual couple doing it, change the channel, or better yet don’t even watch Television in the first place.
There’s definitely nothing natural about getting your morality from an imaginary man in the sky that people from the iron age made up.
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Well, what do you think they think caused all of that… Lesbians in bed eating yogurt on TV, of course.
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I eat Fage yogurt daily, and I generally do a Jim Morrison impression when I pronounce it… “TRY TO SET THE NIGHT ON – FAH-YEH!”
(I need to keep an electric organ in the kitchen so I can follow that up properly)
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I used to sleep naked, after I learned Teddy Roosevelt did. But most people wear at least undies and a shirt. I found myself more likely to wear something to be when I was sleeping with someone, vs sleeping alone.
Maybe I’m the only one here who saw it, but this whole thing really reminds me of a Saturday Night Live Sketch from March 11, 2000. Having just watched a video with hot girl-on-girl action, some crude frat boys decide to use a magical talisman to grant their wish of having two real, live lesbians in bed together in their frat house, for them to watch. The wish is granted, but of course the “real” middle-aged, somewhat butch and not particularly hot (from a conventional young male perspective) lesbians were not what the boys were expecting or wanting. The women ate yogurt in bed together and even licked it off of each other’s faces.
I’m wondering if some advertising guy saw that sketch, and said to himself “you know, with the right casting, lesbians eating yogurt in bed could be TOTALLY HOT.”
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