All hail Lumio

[SamSam]

This post was finally over-the-top enough that I decided it was worth knowing who Boing Boing’s new writer was:

Are all the Michael Borys posts undisclosed ads from 42 Enterntainment?

Sure, it’s been obvious that the tone of every @Michael_Borys post sounds like an over-the-top marketing pitch, but neither he nor anyone else at Boing Boing has admitted as much. Michael Borys is clearly Michael Borys of 42 Entertainment. His bio there matches that in a post he gave about himself. This is what 42 Entertainment says about itself: We’re shifting the line between marketing and entertainment. As audiences become increasingly adept at filtering out traditional ads, they’ve also…