Amazon files for meal-kit trademarks, and Blue Apron shares shrivel in fearful anticipation

Originally published at: http://boingboing.net/2017/07/17/amazon-files-for-meal-kit-trad.html

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We did Blue Apron for about 8 months. Dishes were fun most of the time, but at times we felt not enough veggies. Don’t miss it.

PS: too much damn garlic, it just piled up for months, could not possibly eat all the garlic they sent us…

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Sounds like you’re doing garlic wrong

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Maybe, but strictly following their instructions there was always 3/4 of a head of garlic left. So the next day you use the partial head and don’t break open another one, and then you have a couple of full heads left over… 1-2 per week for 30 weeks… get the shovel.

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“That’s a nice business model you got there. It would be shame if someone who has a much better acquisition and distribution model were to copy it.”

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Meanwhile Home Chef isn’t publicly traded (I believe) and is looking for a buyer for $600 mil.

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“prior art? psh, our lawyers are paid enough to find a way to argue that shouldn’t count this time because Reasons”

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Prior art is only a thing for patents. Prior use is for trademarks, and is irrelevant because there’s no trademark infringement.

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Not ready to give up the process of buying my food at my fav little places around the city.

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Yep. If you watch Shark Tank or similar shows, they will often point out, “You have a neat idea, but nothing proprietary. Anyone could copy you. Nothing is stopping me from getting my people together and do it cheaper and better.”

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Ahhh, TIL

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Just buy what you want to eat and make it into something. You don’t need Amazon or Blue Apron.

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You mean, like, grocery stores? That’s what I do, too!

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The great thing about Amazon is that for extra convenience you can have your food delivered to your local Amazon locker, often at a store like Safeway.

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But, that’s Communism!

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(ISWYDT)

The great thing about food is that for extra convenience you can have your comestibles delivered to your local metaboliser, often at an organ like stomach.

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How’s this for an idea? Bezos should just bloody well buy Blue Apron for Squillions - hell, his pockets are deep enough - and thereby properly pay the Blue Apron* people for a great idea instead of putting them out of business.

*who can then buy “that place in Malibu” etc.

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Try this instead

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thanks, but we composted the left-over garlic long ago. Been nearly a year since we canceled the subscription. Its novel, but its not for me.