Amazon files for meal-kit trademarks, and Blue Apron shares shrivel in fearful anticipation


#1

Originally published at: http://boingboing.net/2017/07/17/amazon-files-for-meal-kit-trad.html


#2

We did Blue Apron for about 8 months. Dishes were fun most of the time, but at times we felt not enough veggies. Don’t miss it.

PS: too much damn garlic, it just piled up for months, could not possibly eat all the garlic they sent us…


#3

Sounds like you’re doing garlic wrong


#4

Maybe, but strictly following their instructions there was always 3/4 of a head of garlic left. So the next day you use the partial head and don’t break open another one, and then you have a couple of full heads left over… 1-2 per week for 30 weeks… get the shovel.


#5

“That’s a nice business model you got there. It would be shame if someone who has a much better acquisition and distribution model were to copy it.”


#6

Meanwhile Home Chef isn’t publicly traded (I believe) and is looking for a buyer for $600 mil.


#7

“prior art? psh, our lawyers are paid enough to find a way to argue that shouldn’t count this time because Reasons”


#8

Prior art is only a thing for patents. Prior use is for trademarks, and is irrelevant because there’s no trademark infringement.


#9

Not ready to give up the process of buying my food at my fav little places around the city.


#10

Yep. If you watch Shark Tank or similar shows, they will often point out, “You have a neat idea, but nothing proprietary. Anyone could copy you. Nothing is stopping me from getting my people together and do it cheaper and better.”


#11

Ahhh, TIL


#12

Just buy what you want to eat and make it into something. You don’t need Amazon or Blue Apron.


#13

You mean, like, grocery stores? That’s what I do, too!


#14

The great thing about Amazon is that for extra convenience you can have your food delivered to your local Amazon locker, often at a store like Safeway.


#15

But, that’s Communism!


#16

(ISWYDT)

The great thing about food is that for extra convenience you can have your comestibles delivered to your local metaboliser, often at an organ like stomach.


#17

How’s this for an idea? Bezos should just bloody well buy Blue Apron for Squillions - hell, his pockets are deep enough - and thereby properly pay the Blue Apron* people for a great idea instead of putting them out of business.

*who can then buy “that place in Malibu” etc.


#18

Try this instead


#19


#20

thanks, but we composted the left-over garlic long ago. Been nearly a year since we canceled the subscription. Its novel, but its not for me.