So Scott Adams has a new book out, apparently all about how great he is for having predicted Trump’s win. Oh, and how great Trump is, because he was the most successful candidate at manipulating others to buy his personal brand. And how you too can succeed, by emulating Trump’s methods.
Nevermind, I guess, that Trump actually lost the popular vote. Oh, and morality too – nevermind that either, I guess.
Adams seems uninterested in moral issues. He never discusses whether some ploy in the service of one’s brand is the right thing to do, just its efficacy. He would have endorsed Clinton had he found her messaging game superior — or Bernie for that matter. It’s good of him to let us in on his secrets and deeply held beliefs, but please Scott, What are politics for? What are we trying to do here? If it’s all about winning as bigly as possible, then we’re doomed.