I’m not trying to make assumptions about who you are or where you live, etc, but do you live out in the woods, with no contact with the outside world (clearly not, cause here we are!)? Even if you live in a completely different culture from the Western/US culture, you’re still impacted by this culture, even if you actively work to inhabit an oppositional cultural space, because the creation of oppositional spaces are tied direct to what they are opposing. You may not agree, but I’m arguing that we are all involved and impacted by a certain kind of neoliberal geo-culture. The fact that we are having this conversation in the first place, where we are clearly speaking a common language (not in terms of actual language, english, but in terms of the ideas we are batting around) only underscores that point. If you didn’t at least have some familiarity with these concepts and ideas, then we couldn’t even have this conversation, correct? I think just because we don’t like or accept the systesm we live in, doesn’t mean we aren’t shaped by them.
I’ve struggled with this the notion of creation of subcultural spaces is the answer to our problems. I fear that more often than not, we still don’t manage to get out of the consumer capitalist space. If you are consuming non-mainstream culture, you’re still consuming. Subculturaling seems to stem from two positions–that of the social outsider who is building spaces for themselves (see African American or queer history in the US, where the only option was to be outside the system) and that created by insiders who are so upset with the system that they seek out outsider positions and spaces (hipsters, beats, hippies, socialists, white feminists, anarchists, punks, etc). But we’ve seen what has happened with a consumer republic that we live in–consumption has become an important defining feature of modern life. Unless you literally go off the grid, you have some sort of interaction with consumer culture, even if its a bare minimum. If you hard-core DIY almost everything, you’re still going to be engaging with consumer culture. It is, as Foucault might say, the complete colonization of human life… Again, this is another case that is less about morality and more about a point of fact.
Casting actors is not solely based on talent and it never has been. Even with non-commercial films, its likely based on a variety of criteria, both conscious and unconscious. Plus, you’re dealing with the problems of racial and gendered privilege here, which are again both conscious and unconscious. If a casting director has an unconscious racial bias, they are going to be less likely to cast a person of color. But if they are able to examine their unconscious biases, which are in part informed by the culture they are part of. Plus good acting is not objectively definable, much like good music. Some people think Tom Cruise is a fantastic actor. I think he’s meh at best. There is still an overall problem in hollywood with seeing starring roles as generally connected to white male actors, even if the role does not specifically call for white male actors. This is not because the majority of casting directors are all card carrying members of the KKK, but because they are driven by what they feel is going to sell in theaters, and their own unconscious biases about what “normal” is.
Except film making from nearly the the beginning was a commercial enterprise - its hard to deny that. You had this new medium, this new ability to create a story that spoke to people, but its not cheap and how do you fund it? Does the state or do you work within the industrial model that was transforming the world at this time? Compare the success of Hollywood vs. the Soviet film system, for example. There is some academic university support for films as well as support from state institutions, but its clear that commercial production of films is the predominant form of films that most people interact with… I’m also suggesting that there is no firm division between commercial and non-commercial production of culture. commercially made films can be art and artistic films can be commercial successful. Where does one draw the line.
Edited to add Dorothy Gambrell’s take on this issue:
http://catandgirl.com/?p=1094