Article about influencers being trained on how to stage an "authentic" apology video

Each contestant was given a believable YouTube scandal: overusing “clickbait titles” to get views, missing a meet-and-greet, being caught over-editing photos, or monetizing an earlier apology video with ads. They have to make it believable — no makeup, fresh fake tears, camera angled in a certain position — all while sporting a hopefully authentic apologetic look on their face.

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What a time to be alive.


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