https://twitter.com/verge/status/1260562962290483208
Each contestant was given a believable YouTube scandal: overusing “clickbait titles” to get views, missing a meet-and-greet, being caught over-editing photos, or monetizing an earlier apology video with ads. They have to make it believable — no makeup, fresh fake tears, camera angled in a certain position — all while sporting a hopefully authentic apologetic look on their face.