Bic apologizes for urging South African women to "Think Like a Man"

I think people are confused by the ad, not realizing it was a micro-targeted campaign aimed at the polite loli trans management community.

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Work like a boss? Why, IĀ“d love to go on a cruise in the carribbean while my employees answer angry phone calls asking why IĀ“m never in the office.

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I know we are not supposed to judgeā€¦ but. OH THE HORROR !

They forgot to add ā€œact white!ā€.

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Irrationally, with oneā€™s penis.

(Iā€™m a man by the way, and Iā€™m not even joking thatā€™s the first thing that comes to mind).

As a man, my red/green perception may be impaired, but I see what you did there.

Also, as a man, should I or shouldnā€™t I take my vitamins with pickles? Which! Is! It!?

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Oh crap I thought bics were lighters, but theyā€™re ā€¦ PENS - never mind.

The extended lunchbreak Iā€™m OK with, to be fair.

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Streaky bacon, sprinkled with chilli flakes and grilled crispy, dipped in a cucumber raitha made with Greek yoghurt. Iā€™d eat that. Oo! Oo! Spicy Bhajis with little bits of crispy bacon in them and cucumber raitha! There, see?

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