Bud Light maker ditches its Chief Marketing Officer

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Originally published at: Bud Light maker ditches its Chief Marketing Officer | Boing Boing

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Let all other companies take note. If you give in the fascists, you still won’t recover

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It’s rival Modelo…riiiiight. AB InBev owns 100% of Budweiser and 50% of Modelo.

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That Good Housekeeping article is accurate in its details about rainbow washing, but does not specifically mention Bud LIght at all.

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Imagine if tomorrow Good Housekeeping has an article titled “it’s still genocide when the goodies do it” that doesn’t mention anyone. You still know who it’s about!

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Oh, the humanity!

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A product driven by marketing. It certainly didn’t hit #1 for the flavor. Modelo at least tastes like something.

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A 13.5% decline, you say? Why, that’s the kind of decline you’d expect to see if the queer/ally community stopped buying your product because you threw them under the bus to appease the rabid right. Must be a coincidence!

I’m sure the executives will see this as proof that they didn’t do enough to court fascists, ignoring the evidence that, of the various stores that had pride displays, the one that suffered no negative effects was the one that ignored the homophobes entirely and didn’t apologize or back down. (It’s almost as if kowtowing to the hard right just inflames them further and ends up alienating two groups of customers…)

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The CNN article says Bud Light sales are down 30% year over year. The 13.5% decline is revenue per hectolitre, which seems to be a metric reflecting the price discounting and incentive cheques written to get that stuff moving again.

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Bud Light marketing said they were trying to shift away from their “fratty” market. Well, it looks like they got what they wished for. It’s a dead brand now. Not even Spuds McKenzie can resurrect Bud Light now.

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Maybe it’s time for lite beer to die. It’s just watered down beer at full price. The only possible reason for drinking it is being too cool to drink water.

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… who did they think they could get instead :confused:

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