Bud Light's weird and bad "Grunge" commercial from the 1990s

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And the worst thing is it was futile. Grunge kids were yesterday’s hipsters, so naturally they drank Pabst Blue Ribbon.

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I weirdly kinda want a Bud Light now.

Edit: this also had me start searching for more Bud Light Spotlight spots (regional Bud Light ads)… They are all super weird.

SF, 1992:

Dallas Fort-Worth, 1993:

Washington, DC, 1993:

Tampa, 1994:

And this one appears to be raw footage from some spotlight recording sessions… Presumably not used for TV as it’s… Kinda extra crazy:


“Why do you drink Bud light?” “Because it makes me wanna fuck!”

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“and it hits me riiiiighhhhttttt theeereeee!” [Pointing to pussy]

Really?

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Wow that’s not what I expected at all. It’s really strange and surprising to see drinking in a beer commercial portrayed in such a skeevy way.

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It seems pretty tame until you learn she’s 13 years old.

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Douchebags get thirsty too.

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Yup. Pretty much every video in the mid 90s had that swinging bright spotlight.

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So painful.

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Thankfully actual grunge music fans were the opposite of hipsters. They just liked excellent music. And actual good beer - no Coors Lite, PBR or Budweiser need apply…

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I actually found a use for Bud Lite Lime. If you drop in a shot of Gin, it’s fairly tolerable. I call it a ‘Limey Fuck.’

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I think that last one won an award from Adweek.

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They were no different then hipsters, in fact probably worse pretending that the warmed over classic rock they were listening was some great and important.

I look back at myself and what I was into in the 90’s and it’s embarrassing.

At least today “hipsters” are entrepreneurial. Grunge was all about being real, and not doing anything, and bitching about EVERYTHING.

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Reminds me of the old joke: What’s a Sorority girls’ mating call? “I’m SOOO drunk!!!”

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Don’t beat yourselves up for having been young once, gang. We all get a shot at it, and we all wake up the next morning.

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Pretty shitty joke, actually.

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Yes, and his name was Val Kilmer