Originally published at: Cinnamon Toast Crunch spread will save us all | Boing Boing
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In the before times when I traveled I would try to fly Delta. The cookies they serve captured my heart. A few years after I began flying fairly regularly I spotted this stuff on a local store shelf:
I never worked up the courage to buy it. I’m crippled with fear that it will either be nasty or addictive. Neither of which I need.
On topic, my all time favorite cereal is Reese’s Peanut Butter puffs. TIL it also comes as a spread (basically).
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I’m a Peanut Butter to the core, nothing can persuade me to change. I might take a look at Whiskey flavored peanut butter, but just a peek.
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The MBMBAM podcast does a regular segment called Munch Squad where they read out and riff on press releases from food companies. The structure of the releases is so formulaic, i couldn’t help but hear this in Justin McElroy’s voice. But thanks, Bake.com, for letting me know I’d used one of my 3 free articles this month reading your completely unedited pass-through of a GM press release.
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Every single news article on this is sourced from the same material. They all start “Move over, peanut butter…” It’s hysterical.
That said, if this is cinnamon flavored peanut butter, I might give it a try. I already love toast with cinnamon sugar, and toast with peanut butter, and toast with cinnamon flavored peanut butter could work for me. Maybe.
EDIT: it is not, in fact, peanut butter. Took me forever to find the ingredients.
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I looked at the GM product page; it has no peanut butter in it. I won’t bother with it and will continue to use cinnamon honey or sprinkle cinnamon on whatever we use as a breakfast toast condiment, like
Sunbutter (The Missus is allergic to nuts).
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Biscoff spread is good stuff, like Nutella with not even a whiff of pretension of health. Trader Joes has knockoff Biscoff cookies and they do a spread with those too, which is pretty much the same stuff.
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I’m butting peanuts, right now!
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Attempts at cinnamon mayochup were less successful.
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It’s quite tasty.
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For a moment I tought it was this guy:
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My house already has a Nutella addiction. As in, we buy the dual-costco-sized tubs. For two people. I dare not try the Cinnamon toast crunch spread yet this trend continue. 
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So they took a product that purported to be a breakfast cereal that tasted like toast… and adapted it to spread on toast?
“Yo dawg…”
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I’m not entirely on board with grinding up baked goods and adding enough grease to turn them into a spread. Though I’m curious especially as more pop up if they all use waste/failed product, or dedicated product, or just ingredients designed to mimic said product or what.
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I’ve been to a dozen websites, and it’s weird how all of them just repeat the ad copy verbatim, and no one will say what’s in it.
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It is both, I am afraid.
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I assumed this was overly sweet, peanut butter with cinnamon, but it’s not, is it? It’s just going to be sugar, starch, fat and cinnamon (flavoring), isn’t it? That’s… pretty gross.
I assumed they weren’t yet releasing that information (even sites selling it won’t say what’s in it)… but yes, now I see. Yikes, it’s worse than I thought, though weirdly simple - sugar, oil, milk, oil, cinnamon, soy lecithin, “flavors”… I assumed some flour, because they talk about a graham flavor, but apparently even that is just a flavoring.
I mean “cinnamon toast” is just toast with butter, cinnamon and sugar… which this is roughly simulating with much cheaper ingredients. So perverse.
Yeah, though they’re not even doing that here - it’s just oil and sugar used to simulate butter and sugar.
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Ahh, Biscoff spread.
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