Originally published at: Kellogg ditching its cereal business heralds the death of sugary wheaty breakfasts | Boing Boing
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I can only hope that they found a way to force the branding consultancy to pay reparations for that; but I assume that the bad idea had supporters on the inside as well.
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Let me guess, as part of the spin-off, this new cereal-only company will have to “buy itself” and end up acquiring nearly all of the existing Kellogg debt. Thaaaaaat’s Great!
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Which suggests that the profit-gouging on the areas that they’re now concentrating on, to make the number go up, is truly amazing.
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It looks like Kellog has at least some amount of pension plan remaining; so that will probably have to resected by the finest minds in trauma M&A as well.
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Depending on which version of the story you believe. Most versions credit his brother, pseudoscience-obsessed health nut Dr. John Harvey Kellogg.for actually inventing corn flakes as a health food for the patients at his sanitarium. W.K. was the one who had the idea to start his own company to mass-produce and market the stuff. The brothers had a major falling out as a result, especially after W.K. started doing things like adding sugar to the breakfast cereals.
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A rich source of fibre and consulting fees.
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Watch the Inventor of PR Explain How Bacon and Eggs Became an All-American Breakfast
Bacon, Eggs, and Public Relations: How PR Pioneer Edward L. Bernays Changed America
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That man is not to be trusted.
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One of the interesting things about the reportage is it still casts food like eggs as “dangerous” and buckets of sugar, milk and maize as “heart-healthy.”
Yes, but just because Frosted Flakes and Froot Loops may not be as healthy as promoted doesn’t magically make eggs and bacon healthy as an everyday food either.
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They could make healthy cereal.
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Wouldn’t that just be oatmeal?
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It’s pretty telling that PR aside he was also writing about how to improve propaganda by applying the popular psychological theories of the time, most notably those of his uncle Sigmund Freud.
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Socialist!!
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Actual oatmeal perhaps, but Quaker and co want you to buy their flavored (and sugared) oatmeals instead of just plain (or maybe with some cut fruit or berries mixed in).
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Came up with a pretty tasty sauce, though…
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Adam Curtis explained his particular brand of evil here.
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Yup, one of the best documentaries I’ve watched, I learned a lot from it and often recommend it to others.
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