Creepy 1975 commercial sexualizes babies

boing
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It worked on me, and I was actively involved in feminism AT THE SAME TIME.

It takes a long time to unlearn the societal norms you grow up with.

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The 70s was quite notable for the rape content of grindhouse and more mainstream fare like I spit on your grave (aka “day of the woman”).

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As someone who wants to steer very clear from anything resembling child porn, I’m disturbed to find this here on boingboing.

We all know that just because it’s ironic doesn’t mean it’s not working on those primitive parts of the brain that this was designed to zombify for consumption or worse.

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It might be better to critique this, to offer some perspective on it than to pretend it didn’t happen.

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Love’s Baby Soft had an even more creepy print campaign, with little girls in adult makeup. Nasty business all around. I guess this is what the people who used to do cigarette commercials found themselves doing after the ban.

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Then why did you click on a post entitled “Creepy 1975 commercial sexualizes babies”? IJS.

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I knew it was going to be Love’s Baby Soft before I even clicked it. Those commercials were something else.

inline-loves-baby-soft-innocence-ad.jpg449×640 38.2 KB

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I’m caught between:

and

But if I hadn’t been assaulted with the arguably NSFW in 2015 image on the front page of boingboing I wouldn’t have been here critiquing.

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Yeah, some women like it. I met a girl who was into “ageplay” and claimed to be “a little”. Women are just better at euphemising their deviance.

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It can’t do both at once?

Commercials don’t get squicker than that…but I’m still gonna make this joke.

Immodest Proposal?

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Now that is way way creepier than the tv ad…

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Is it a baby? Is it a woman? You’re not supposed to know!

Yiiikes.

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Holy fucking crap.

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I still remember the sickly-sweet baby powder smell of that stuff. Very popular with middle school girls at the time.

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Because innocence is sexier than you think.

Besides the problem of that being an incomplete sentence, the whole concept of “innocence” has always confused the hell out of me. I can understand being innocent of a particular thing, but not as a general quality. Is it a by-product of the notion of “original sin”? Also, when people use it as a euphemism for “sexless”, this I think conveys a strongly (but seldom acknowledged) sex-negative attitude. As if to say that normal sexuality is something a person would be “guilty” of. It reminds me too much of the adversarial, litigious, repressed character which I associate with the worst of western society.

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If that could qualify for NSFW, what wouldn’t? A picture of a building brick, if the surface patterns aren’t too suggestive?

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Nothing like the horridness of things like ‘the Human Centipede’ or the huge body-count of things like ‘Lord of the Rings’ or ‘300’ or the sexualised sweariness of Hit Girl in ‘Kick-Ass’.
@rider is correct. Each decade has its own horrorshow, masked only by present understandings.

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From the 1980s: Minipops.

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Channel 4 in the UK did that for real

Looks like @Beanolini got there first

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