This is worrying. I think of the Deadspin article, and I fear this will be the next US election cycle. Already with the fringe right involvement on the “actually, it’s about ethics” side, folks will be strategizing the best way to do political takedowns and smears using viral propagation of half- or total-falsehoods. (e.g., instead of one birth certificate meme we may see like 10).
Not that it hasn’t always been that way, but with the shift to more citizen/amateur participation brought by the critical mass on FB/TWTR, it will be different this time.
And, ugly.
