I’m going to run with my first impressions here.
Florida: Of course it’s about Florida. It started with an F and the first letter is capitalized.
Coffin: Fits in with the alt, goth, winter solstice, geeks who hang out here.
Soda: Who doesn’t want a tasty bubbly beverage, in keeping with your social mores.
Looking forward to Florida Coffin Soda being on the market soon.