Gatorade fined $300,000 for telling kids to "avoid water"

boing
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Somewhere, an Oscar Meyer marketing executive is canceling the anti-veggie game in production.

3 Likes
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Is $300K really enough to influence their behavior? What is that as a percentage of their advertising budget? My intuition is that they will see this as just a cost of doing business…

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I see and raise

1 Like
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