Glenlivet's marketing stunt: whiskey in lozenge form

Originally published at: https://boingboing.net/2019/10/05/soylent-brown.html

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Marketing exec: Young people like to eat Tide pods, right? Well…

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Point taken, but I’m gonna go out on a limb here and say these are not being marketed to the whiskey-sipping connoisseur.

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Sigh, so now you’re telling me that I have to ethically source my whiskey too?

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Looking into it further, these don’t actually contain just whisky (no E when it comes from Scotland, please).

They’re a range of cocktails in silly pod form, which is still gimmicky but less odd.

https://foodanddrink.scotsman.com/drink/the-glenlivet-unveil-innovative-capsule-collection-of-glassless-cocktails/

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Sorry to burst their lozenge, but haven’t chocolates and other candies containing/surrounding alcohol been around for decades?

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That sounds awful.

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Viral Marketing campaign assessment: success!

Sigh.

Good luck. Basically every pot still north of Hadrian’s Wall is owned either by Diagio or InBev. These guys are the small fish.

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If they are such a bad idea, why bother with a rant? They will die a cold death much faster if you ignore them, not by bringing attention to them.

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I was grousing along the same lines, but I suppose posting this on The Boing might actually cost The Glenlivet some market share?

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It’s so fucking ridiculous, it’s near impossible to pass up the opportunity to mock this nonsense.

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Those aren’t for the dishwasher?

Never mind…

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I hear tell they can put rum in a cake. A cake god damn it!

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twenty or so are independent–

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He stamped his feet. “No one is allowed to enjoy the thing I don’t like!”

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Um, a capsule and a lozenge are not the same.
Were these lozenges I could probably melt them
down and make them into cool shapes.

image

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I agree that having a bad idea die because it is a bad idea is the best outcome. This is what should have happened to the bad idea that was powdered alcohol. Unfortunately scare tactics and overreacting, clueless lawmakers legislated powdered alcohol out of existence.

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Liquor suppositories! Now that would be some original marketing.

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I can see some uses for these. Have you ever tried to smuggle a bottle of alcohol in a concert/festival/sportsball venue? It becomes much easier if you get rid of the bottle.

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