Ugh … Google’s wordmark. Did they even consult a designer?Hoefler? Tobias Frere-Jones? Somebody?
Are they trying to make this some kind of grand crowd-sourced experiment in public design by being purposely bad?
Well, it was probably something like this:
When a company like Google gets to be the size they are, and they’re used to doing everything internally, it becomes a dog chasing its tail. Or the tail wagging the dog. Some kind of dog metaphor.
Anyway, a design decision like changing their logo becomes four billion hours of internal surveys, test groups, mockups, and input from everyone with an office door. After the nightmare I went through designing a 60-person graphic design agency’s own logo several times while I was their employee, I ca…
[quote=“godspacejuno, post:26, topic:64899”]Passionate, nerdy critique [/quote]
Ah, the language of my people. I don’t necessarily agree with much of it, but it was an enjoyable read. Frankly, I hoped for more amusing snark on the kerning because it’s such a wide open target (lol?), but you did good. Four stars.
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