When a company like Google gets to be the size they are, and they’re used to doing everything internally, it becomes a dog chasing its tail. Or the tail wagging the dog. Some kind of dog metaphor.
Anyway, a design decision like changing their logo becomes four billion hours of internal surveys, test groups, mockups, and input from everyone with an office door. After the nightmare I went through designing a 60-person graphic design agency’s own logo several times while I was their employee, I can only imagine the “helpful notes” given to this project. The shape of every letter was probably adjusted a hundred times over the past year. You’ll inevitably get the simplest, safest solution that offends nobody internally.
