To be fair, using existing legal constructs to let people choose exactly that as easily as getting a job at McDs is what the last five years and all the future years of my life are dedicated to…so I’ve been practicing drilling down to those points for a while. 
(and yeah, totally serious and it’s completely doable, I’m just kind of sucky at putting myself out there and am still trying to collect the last couple of people needed to kick things into high gear)
We’ve chatted about it here a few times, but it’s definitely an ‘If you build it they will come’ scenario unless we find a better/braver communicator than I.
