How to fail at marketing to Gen X

Gen-X grew up watching the Boomers turn their backs on all that “peace and free love” bullshit they bragged on and on about and “remembered fondly” and turn into a bunch of greedy wall-street brokers who plundered decent companies, destroyed the concept of pensions and unions, and elected Reagan to gut the country from all those government programs that helped them to get where they are and pull all those ladders up behind them. We learned early on that marketing is all a load of bullshit used to lie to us and trick us to rip us off.

So, good luck with those marketing attempts.

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not so sure about this one. this felt too contrived or forced. Slackers, though… oh, and Dazed and Confused!

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The whole “generations” thing is tired, and was always tired. It is like astrology for people who want to think they’re smarter than people who believe in astrology. There is very little cultural commonality between someone born in 1965 and someone born in 1980 (Gen X), let alone someone born in 1946 and 1964 (Boomer), other than the very substantial cultural commonality we all have due to being alive at roughly the same time.

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Willow and Krull were excellent.

Killer Klowns from Outerspace also.

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I missed the bit about the 5200 version not being released either.

Weird thing is, I have memories of playing the arcade game too.

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Yeah, Reality Bites had a vibe much like the article that started this conversation.

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Clearly not. We Gen-Xers love a good fake accent.

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came here to post the Subaru commercial.
also, I swear the Teen Spirit commercial aired as the final commercial in the break before returning to SNL for the music segment of Nirvana playing “Smells Like…”
Like someone at SNL intentionally sold the slot specifically to Proctor &Gamble or whoever. there’s no way it could’ve been a coincidence.
does anyone else remember this? I swear I’m not making it up, but I also don’t trust my memory at this point.

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That’s a pretty low bar.

I agree with your assessment of the generational stereotypes though. I’ve known jack-hole 20 year olds and cool-ass 70 year olds. I’d probably have under 20 year old friends, but being in my 40s means I might come off as a creep (which sucks). Haven’t had interactions with many 70+ people outside of family, but I’d probably get along with them too as long as I wasn’t so arrogant as to look down on them and call them “Boomers”.

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Don’t forget Buckaroo Banzai.

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In the words of Douglas Coupland pbuh ‘I am not a target market’

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Buckaroo Banzai. Can’t forget Buckaroo Banzai!

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Always amazes me when somebody thinks the US is the World.

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Where “Star Wars” specifically means Episode IV, and Han shooting first.

Or better yet, First Blood.

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A Chicago classic:

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BER-wyn?!

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For those of us in Michigan and Ohio, it was The Ghoul, Ron Sweed:

(Rest in peace.)

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I can’t believe these lamestains, these, these… cob-nobblers have the nerve to come up with something like this. Do I have to bust out my wack slacks and kickers? Truly a harsh realm.

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image

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Haven’t had interactions with many 70+ people outside of family, but I’d probably get along with them too as long as I wasn’t so arrogant as to look down on them and call them “Boomers”.

When I started teaching my students were Boomers (by today’s definitions), now I’m teaching Gen Zers. Not a whole lot of difference, except at the margins. (Unfortunately, in our media-saturated world the margins create most of the noise drive a lot of the conversation.)

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