Clearly:
Case in point.
Agreed.
Also, in that particular case, the change of typeface (and the discovery of italics) was an actual improvement.
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They could use their new logo for double duty and paint a reminder on their trucks in Durham, North Carolina:
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Oh I agree, but it also cost then hundreds millions of dollars in rebranding for such a minor change. Was it really worth it? Well, they don’t exist anymore, so…
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Good point; I’m only going by the standard of visual aesthetics, not financial feasibility.
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I don’t have access to my computer now, but I would love to remove the a and put the upside down staple as a u in its place.
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the horses are in the paddock
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I already got the perfect spokesman!
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I have improved your improvements to the logo
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Never knew there even was a badger emoji. (We don’t need no steenkeeng badgers…)
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Wow, Diane Von Fuckstick’s logo has always sucked!
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Ford should totally revive this one
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Brilliant fix.
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That’s actually the one redesign I like of the bunch. I absolutely hate typefaces that try to look like cursive writing. The whole point of print is that it is so much more legible than writing.
Thanks my H-word and my S-word. I will remember you when I fail to find a citation for what happens when a stapler (and-or e-Stapler, and/or the e is for ether (thanks, SMBC)) is brought into an e-Book vendor and tested adequately. Staples is all about the Accessible Pulp Fiction angle now, and how wild finance can only lead to a decent burger and your Quentin character in the spare room getting scratched through the doorway.
copykate> People strip images out of stories when reading on mobile to save data.
What people? [Grips stapler more intensely.]
This is 100% for people moving to early 2010s Africa text services. Thanks for your confidence, Staples.
smulder> Fe’ord THE UNIVERSAL CAR
Fj’ord: Absolute Unit Car [Oswalt ‘better’ nod]
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I laughed hard, then discovered that “wordmarks” are apparently actual things.
Well, fuck™.
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Wow – those are quite lovely, actually. I particularly like the ‘E’.
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Her ‘daily drop-cap’ series was pretty awesome.
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Gotta level with you: I have zero nostalgia for brownstones. Or pretty much any American architecture. I understand historic preservation in countries older than 200 years, but I was sort of ambivalent about it here until “mid-century modern” crap (e.g. stripmalls) became “historic”.
If new construction is actually ugly, or more importantly badly made (like the buildings you alluded to), then sure, but if it’s just different, like the picture in for example, then why should it bother me?
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