Some of us just hate it because it's crap, though. From a writing perspective, I mean. Utter crap.
I like the look, generally (don't care about lens flairs, frankly... it's fun to poke fun at, but I barely notice it when I'm watching). I like the actors, generally (Chris Pine does nothing for me, but everybody else is actually pretty damn good). I even like the alternate timeline idea (and would have been happy if they'd gone even further if they just straight up rebooted it, ala BSG).
But the writing is just so terrible. The science is terrible even by the standards of the worst of Star Trek, and the plotting is OMG-stupid, with plot holes you can drive a truck through.
And TV Star Trek? They had an excuse that they were putting out 20ish hours of TV a year. They can be forgiven the occasional stinker or ill-thought-out plotline. Abrams and crew take several years to produce two hours worth of crap (Abrams might actually be a good director aside from his reliance on and employment of crap writers, it's too hard to judge that sort of thing and how much direct input he had on the horrible writing). I don't care if they restore the original universe, just get these hacks off the franchise.
BTW, adjust for inflation and the new reboot's numbers aren't quite so impressive. Sure, the first of the new ones is ahead of all the Trek movies, but ST: TMP is second (First in some accountings), and when you take into account the adjusted production budget, several of the other movies actually look more profitable.