Only if the sign letters are that nice shiny smooth white on both sides, and not grey with screw holes and brackets and patches of unidentifiable gunk. Otherwise IHod would have been a cheaper choice.
14 Likes
It’s because of the new steakburgers coming on the 11th- so the b is for burger- I’ve got the inside info😁
3 Likes
So, perhaps a rotating flipping sign is appropriate. pancakes in the AM and then prest-o change-o burgers in the PM.
A letter clock for food.
6 Likes
IHOPe they know what they’re doiing. Throwing away 60 years worth of brand recognition sounds kind of dumb.
17 Likes
That’s what I thought. Maybe hotcakes are no longer selling like hotcakes.
6 Likes
If you watch the animation closely you will see the of IHOP® (registered trademark) becomes IHOB℠ (service mark), which to me indicates this is a short-term thing and they’re teasing a rename that will probably last a month or two.
10 Likes
I suspect a marketing stunt here.
It seems unlikely that a company this big and this established would ditch their existing brand identity without good reason even if their services have expanded beyond the original acronym. The YMCA still uses their original acronym even though they no longer cater only to young Christian men.
13 Likes
I think that this isn’t a “real” name change, it’s just a marketing scam.
If it really is just “burgers” as indicated below, they’re just pointing out that “hey, we do burgers now!” And then ha ha, it was just a joke.
7 Likes
Right? Brand recognition is vital to survival and they’re going to toss it away because of…?
I Have One Booger
7 Likes
It’s Pride month, I vote “Bisexuals.”
…pardon me, I need to go see if mine’s open yet.
10 Likes
If this is the case then the real story is that IHOP hasn’t had burgers all this time which seems weird for a place like this.
1 Like
Does the “b” stand for botulism?
2 Likes
Maybe they are branching into pancake themed porn?
International House Of Bom-chika-wah-wah.
5 Likes
C’mon Bratwurst!
14 Likes
I’m pretty sure IHOP already has burgers–and has for quite a long time.
After exhaustive research, I can confirm that the current IHOP menu offers burgers.
“Steakburgers” looks like premium rebranding schtick.
It makes more sense that it’s a one trick pony than it is a long-term rebrand.
3 Likes
Coke knew that New Coke would be garbage. It only happened because they wanted to switch from sugar to HFCS in the original recipe, but they knew that people would be up in arms if they made that switch outright. So, they decide to release a New Coke, knowing that people would suck up the old Coke they had laying around. With the OG Coke supply heavily diminished in the market, Coke releases their “Original” Coke recipe, with no one the wiser that high fructose corn syrup had replaced the sugar.
I’ll put my tin foil hat back on now.
Also, Insatiably Hungry Obese?
I feel that no one cares about the little b.
7 Likes
I honestly can’t believe I’m the first one to say:
International House of Bigotry
13 Likes
I’m guessing that some new management team felt that it had to prove it’s worth to the stockholders and the compensation committee by rebranding. Hey, at least this is better than the talking turd that the executives at Denny’s thought up.
3 Likes
