Originally published at: https://boingboing.net/2018/06/11/ihop-isnt-really-changing-it.html
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3 Likes
Hmmm ULTIMATE STEAKBURGERS … Can’t wait !
5 Likes
So, in other words, a nothingburger?
13 Likes
So it was not, Intentional Helpings of Botulism
13 Likes
Once you go IHOB, you never go back.
5 Likes
If there’s one thing the world needs - it’s another burger joint.
5 Likes
I hope there’s some crayons and chocolate chips somewhere in that.
6 Likes
Well, if people can have success with chicken-and-waffle restaurants, why not pancakes-and-burgers? Hopefully they’ll have a burger served with pancakes as buns, drizzled in butter and syrup.
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And the maple syrup flavored ketchup / catsup too.
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I just don’t understand why anyone would order a burger when they could have chocolate pancakes.
I don’t understand people, I guess.
10 Likes
Basically a McGriddle with a burger?
I’m in.
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Non-toxic!
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International House of BEERS would get me in, but I can get a burger almost anywhere and their pancakes aren’t that good.
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What is the return on just tweaking a logo or name I wonder? They did this already from the long form to the acronym. Surely they could go back from the acronym to the long form and possibly get the same results. And then back again.
Lazy marketing for a known return?
1 Like
IHOP, IHOb… who cares. They’re bot horrible acronyms and the logo looks accordingly.
I wonder if I could get a double baconator between two or more flapjacks?
Look around you! Tell me what you see? (Majestic sweep of my hand) That’s right: hipsters! Hipsters as far as the eye can see! And the word on everybody’s lips is… IHOb! What does exposure like that cost?
3 Likes
Ooh, burn:
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Be best IHOb, be best.
1 Like
Not a bad ROI for a lower case b.
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